bear in mind that all the information given in the eBook must be verified, the brand must be identified with it, and it must respond to a reader's problem Clipping Path or cover a need. In addition, it is a free product, so although it must be of quality, it must transmit a clear and direct message, so it is necessary to avoid giving excessively detailed information that may be boring for the reader. How to create your eBook to generate leads step by step It is very common to have doubts about how to create an eBook that allows a good lead generation ,
but although it is important to provide this material with a characteristic that makes it stand out from any other of the competition, these are the key steps that you should follow: 1. Set some goals Determining what the objective of the eBook is is fundamental , since based on this the information will be given in one way or another. If the objective is, for example, to sell a training course, the eBook should serve as an introduction and leave the reader wanting to know more and go deeper into that topic. On the other hand, when what you want is to sell a service, in the electronic book you can talk about aspects
related to it to create in the reader the need to hire it. 2. Define the structure Most eBooks of this type have an extension that ranges between 20 and 40 pages , although there are some aimed at a much more specific and professional audience that reach 100. Within this extension there should be space for an introduction, some blocks of content where a problem and a solution and some conclusions are exposed , in addition to a part in which the sources are specified.