You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Now what? Although a well-executed webinar Special leads gives reason to celebrate, now is not the time to sit back and relax. Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment Special leads into qualified sales leads. Here is a post-event checklist which we have developed, based on having run dozens of our own webinars.
Activate follow-up email campaign. In part 1 of our webinar Special leads checklist, we covered the campaigns that you prepare beforehand, including the emails that will get sent to your event attendees and no-shows. It’s important to have these ready to send Special leads as soon as possible after the webinar. The email will typically include content related to the event, e.g. presentation slides, background information, access to a Special leads post-webinar discussion in your LinkedIn group, etc.
Our experience has shown that a quick follow-up greatly Special leads improves your chances of engaging the audience. This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors. Being the first vendor to follow up lead to a much higher email click-through rate. Follow up with prize winner. Having a prize Special leads draw during your webinar is a great way to generate excitement about your event. Follow up quickly, and consider even including a hand-written note in the package thanking them for their interest.