These documents will give you a good blueprint for making your site as algorithmically compliant as possible. If you use them as guides to help you improve your site, you can be fairly certain that you will succeed in Google. Plus, you'll be pretty well protected from most negative algorithm changes - even without knowing which algorithm is doing what today. The Shadow Making secret? It's all about distance from the perfect , a term coined by Ian Lurie de Portent. In an SEO context, the idea is that although we may never know exactly how Google's algorithms work, we still know a lot about what Google considers website or webpage - and focusing on these Shadow Making elements, we can in turn improve the performance of our site. So when your site has suffered a negative downturn, look at the available resources and ask yourself, what line(s) did I cross What line(s) did I not come near.
By understanding what Google considers a Shadow Making high (or low) quality page, you can create content that will satisfy both users and search engines - and avoid creating content that could incur an algorithmic penalty. Be busy reading! It is important to educate yourself on what Google is looking for on a website. And it's a good idea to read the major algorithm updates throughout the history of the search engine to get an idea of what problems Google has fixed in the past, as this can give some insight into the direction to take. However, you don't need to Shadow Making know what every update did or didn't do. Algorithms will target links and/or site quality. They want to eliminate spam and bad usability from their results. So make sure your site keeps its links under control and doesn't violate the rules listed in the documents above, and you'll probably be fine. Read the. Know them. Apply them. Review often. Repeat for future verification and site success. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.
As SEOs, we tend to obsess over changes to organic results. It usually works like this: You arrive at your computer in the morning. Ready to start working, you Shadow Making take a look at Facebook to check what you missed. You meet someone who asks you if anyone saw any changes last night. They will also usually note that there was a lot of activityActivity means that SEOs tracking changes in search rankings have experienced fluctuations in a short period of time. If there is a lot of activity, it means that there have been large fluctuations in the ranking of many websites in a vertical or between verticals. Sometimes these results are positive, but most of the Shadow Making time they are not. Big updates can often mean big drops in traffic. You will therefore quickly check your Analytics and Search Console.