The diversity and complexity is increasing exponentially, the number of channels through which customers move has increased tenfold in the past 20 years. Digital marketing seems to be the key to keeping up with these developments, so the number of Marketing Automation providers is growing rapidly. The profile of the B2B Marketer The most important challenge for marketers at the moment is to keep up with the developments of digitization around the customer.
In 2 to 3 years, the resume of the average mobile number list arketer will already look different with experience requirements such as lead nurturing, content marketing, social media, analytics, buyer personas and, last but not least, privacy legislation. Desired skill set for B2B Marketer Research by the Online Marketing Institute in the US has provided insight into the desired skills in relation to the quality of the offer. Large Enterprise organizations are currently struggling to fill the digital marketer vacancy. There are 8 skill sets defined that the B2B marketer must meet nowadays.
The overview below shows which these are. The percentages indicate the desired weight, or weight, within the job profile: Analytics (37%) Mobile marketing (29%) Email marketing (27%) Content marketing (27%) Social media (27%) Marketing automation (24%) SEO (19%) Online advertising (12%) The function of the Digital Marketeer is therefore very diverse. What skill do you score well on? Analytics and mobile marketing are given more weight, many opportunities so if you already master this skill well. Marketing software is becoming increasingly important for marketers to link processes and gain more insight.