Amazon Attribution is a measurement and analytics console built to help brands track their advertising performance across multiple channels. Thanks to this new tool, the seller can discover how the different digital marketing campaigns carried out in other sales channels, outside of Amazon, work and in this way help boost sales within it. At the moment it is free and is in its beta version. Index of contents What is Amazon Attribution? The new Amazon Attribution tool is a function that can be used to unify the measurement and analysis of the different advertising campaigns. The goal is to help marketers better understand the return on investment, or ROI , of digital advertising. This includes search, social media, and email marketing campaigns, among others. It also provides information on how users discover, research, and purchase these products. Also, it is very easy to use.
This new console is available to professional sellers enrolled in the Amazon Brand Registry , to vendors, and to agencies. How is the metrics console used? In order to start using it, sellers have to fill out a request form. They must then log in to Seller Central and register. When the account is already created, once inside, you can start adding the products whose conversions you want to measure. For each strategy , a different label is generated that is implemented in the different number list search ads, social networks, email marketing Display, etc. Registro Attribution Amazon To start creating these campaigns, you have to configure the console based on the Amazon products that are going to be promoted. Once the campaign is configured, it generates a label that must be added to the ad. This is the way the tool has to be able to track these ads. Why should advertisers use Amazon Attribution? Starting to use Amazon Attribution by advertisers is interesting if, in addition to Amazon Ads , they use other tools for their marketing strategy. This tool will provide all the combined indicators and metrics so that the scope and effectiveness of these campaigns can be verified.
Information can be obtained such as which products are sold the most, what percentage of users abandon the basket or which pages each customer has visited, among other things. In this way it is much easier to know with a single tool the results of the campaigns to be able to optimize them. It is very important not only to observe the data but also to interpret it to redo the campaigns that are not working well and focus them towards a better use. It is very practical for those sellers who are starting to advertise outside of Amazon and want to see how these new campaigns are impacting. Amazon Attribution may measure results and check views on detail pages or on products added to cart. What can be measured? This tool measures non-Amazon Ads results , such as search ads, social ads, video ads, etc. This creates reports that include standard traffic metrics such as impressions per click and more detailed ones such as the pages viewed by each customer or the products added to the basket. These reports can also be downloaded. Why use it? Using this tool helps to measure the results of the campaigns, something very important if we want to get more sales .