Instagram has been expanding its geolocation capabilities for some time, and the truth is that this strategy works. According to a study conducted by Simply Measured on a total of 6,075 posts on Instagram, posts with a location get 79% more Image Masking engagement . 5 key data for your advertising on Instagram Locations on Instagram provide users with an additional way to search and find content . Given that Instagram is basically a mobile network, instantaneity and proximity become very important when it comes to interacting: users talk about what they are doing at a certain time and place and look for new opportunities to interact with their environment. In Image Masking conclusion, do not stop using the option to mark the location whenever it is relevant to your publication (you do not have to do it in each and every one of your posts).
The effort on your part is minimal and the results can be surprising. Course: Video on the best strategies in Instagram Ads 2 To succeed on Instagram, photos work better than videos Although video is one of the most powerful formats in Image Masking digital marketing right now, the truth is that photos continue to triumph on Instagram . In fact, static images get 36% more likes than videos , according to Olapic and L2's Instagram Intelligence Report. The reasons for this difference are not entirely clear, but it is true that the video requires a greater involvement on the part of the Image Masking users (they must stop and stop scrolling to be able to see it) and does not always offer them the value they expect. change.
This does not mean that you should stop using videos on your Instagram, but I do recommend that you take maximum care of the aesthetics and the message. You have to catch users from the beginning and encourage them to carry Image Masking out the action you want when the playback is over. Another key aspect to keep in mind is that many users watch Instagram and Facebook videos without sound, so you must take this into account so that your message does not get lost along the way. Do not be afraid to include subtitles and text on the screen, but always keep in Image Masking mind that these videos are going to be viewed from mobile phones and space is limited. If you want to know better how to monetize and earn money with your Instagram account in 7 steps , we tell you here.